PURCHASES HELP SUPPORT NIL INITIATIVES THROUGH 1890

The 1890 Initiative, LLC (“1890”), a business dedicated to helping student-athletes in Nebraska benefit from name, image, and likeness (NIL) initiatives, announces a partnership with Ensign Beverage Company, a brewer headquartered in Hastings, Nebraska. Ensign Beverage Company will introduce a new cold brew brand, 1890 Nebraska Cold Brew, with proceeds from purchases helping to support NIL initiatives through 1890.

About 1890

1890 Initiative, LLC, was founded to provide Nebraska student-athletes opportunities to capitalize on their name, image, and likeness (NIL) while positively impacting the Nebraska community. 1890 is dedicated to assisting Nebraska student-athletes in getting the most benefit from NIL.

About Ensign Beverage Company

Ensign Beverage is in the business of producing low- or no-sugar beverages as an alternative to the current “soda” market. Based in Nebraska, Ensign currently features a line of craft-made kombucha and cold brew coffee.

For more information, please visit EnsignBeverage.com .